The Customer Relationship System (CRS)
is a complete enterprise customer relationship application. It enables your organization to communicate with your customers as if they are valued friendly shoppers. The system provides a consolidated view of all the information that relates to your customers. This allows any department in your organization like customer service or your sales team to view all the interactions that have taken place with this individual including all marketing communications, phone calls, customer service requests, orders, and more.
Primary Objectives of the CRS System
#1 - Improved Customer Acquisition
Along with our software we offer a wide array of marketing services including marketing strategy, list procurement, productions services, creative services, data and analytic services. Our analytic services team can mine your data looking for opportunities. We will analyze the demographic and psychographic make-up of your customer base. Once this is accomplished, we can search for new sources of leads that have the same attributes. The leads can be segmented and scored, helping you to focus your sales efforts on the most valuable prospects. We can then create a marketing plan for you documenting how to contact and convert these leads into customers. The leads can then be fed directly into the work-flow management application of the CRS system. This system enables you to control the flow of leads to your sales staff by salesman skills or sales regions. The leads can be added or pulled from the sales floor with a few clicks. You can prioritize your leads by segment or score so the most valuable leads are worked first.
#2 - Improved Customer Experience, Loyalty and Retention
The CRS System gives your organization a single view of your customer and lead database. This provides all the information your customer service representatives and your sales team need in one location to satisfy your customer’s requests. The CRS system has an integrated customer issue tracking system. Issues are recorded and routed directly to the employee that can resolve the issue. Once the issue is resolved the customer support person is informed so they can get back to the customer with the resolution. Quick and efficient resolutions of customer service issues will dramatically affect retention and satisfaction. The customer issues can then be mined so management can react to changing market conditions.
#3 - Improved Customer Analysis for Cross-Sell, Up-Sell and Win Back Opportunities
The CRS system was built around a superior data model with a focus on excellent data quality. These, combined with our advanced data mining techniques, enable you to identify up-sell and cross-sell opportunities. Many companies don’t take full advantage of these opportunities and as a result miss out on the full profit potential found in these leads. Some studies have found that these leads are six times more profitable than normal prospecting. We can help you map your products, showing a natural progression from one product to another. It is also possible to mine cancellations for win back opportunities or even set up automated campaigns to assist with on boarding or retention campaigns. These campaigns can be fed directly into the Lead Management Application which can send these leads directly to your sales floor.
#4 - Increased Efficiencies and Profits
Improved efficiency equates to more profits. The CRS system is designed to improve the efficiency of every department in your organization from customer service to sales to compliance and management. Improved efficiency is achieved by the CRS system in many ways like the single view of the customer. No longer will you need to refer to different applications to get all the information about your leads. All the information will be at your fingertips. Also, data quality is an incredibly important factor in efficiency. I have seen teams double their productivity just by having access to clean data.
Knowledge of your sales and marketing performance also leads to increased profits. If you know which marketing and sales campaigns are highly profitable you can focus your energies and reduce your efforts in other less profitable areas. This is accomplished with our online reporting tools and our advance data analysis services. We can also help improve efficiency in other ways like automated campaigns, lead segmentation and scoring. All of these techniques put together equals increased profits for your organization.
#5 - Improved Monitoring and Reporting
Monitoring your systems is critical to the success of your business. Only with good monitoring and reporting can you make adjustments to your sales and marketing efforts to improve your bottom line. The CRS System provides reporting for marketing, sales
and customer service that will help you control your results. You will be able to identify areas that are performing well and others that need improvement. Marketing reports give you insight into your campaign effectiveness, channel performance, list performance and ROI. Sales reports help you monitor sales, sales performance and campaign effectiveness. Customer service reports let you look for product trends and issues. Monitoring may be the most important of the 5 goals of the CRS system. Without it you have no way of knowing what is working and what isn’t.
The system supports the needs of all the major functional areas of your company like
marketing, event management, sales, compliance, order entry, accounting and management.
Each area of the CRS is reviewed in detail in the pages shown on the menu above.
You can access the CRS system at any time through the link at the bottom of the page. I suggest you take a few minutes to view our "Quick Start Demo for the CRS System" in our video blogs before you begin using the system. Any information you enter will be wiped out every night. We would love to get your feedback on your experience. Feel free to click on the "Contact Us" link and email me with your comments. Note that some of the applications aren't fully functional on the demo system like the "Online Reporting System (ORS)".
Try the CRS Application now!